Hoi An Breakfast Food Tour: Banh Mi Phuong and the Morning Market, Private

It runs About 3.5 hours door to door, with a 6:45 am pickup from your hotel and drop-off at the same hotel. You are back by mid-morning, with the rest of the day free.

At your own hotel anywhere in Hoi An, An Bang and Cua Dai beaches included, at no extra cost and with no meeting point to reach on your own. We also collect from Da Nang, with a transfer surcharge shown at checkout; the drive takes 40 to 60 minutes, so pickup is earlier, about 50 minutes before the Hoi An time. Your guide waits in the lobby for 20 minutes.

Family-run shops close now and then, and some sell out on busy days. If Banh Mi Phuong is closed or has run out that day, your guide switches to another famous shop on our list, such as La Banh Mi Sai Gon or Banh Mi Lanh, and tells you before the stop. Queues are usually 5 to 15 minutes, longer at peak times; your guide waits in line with you and orders in Vietnamese, but we do not jump queues or promise to skip them.

Not on the same tour: one banh mi each is plenty alongside everything else on the menu. Each of our four tours stops at a different famous shop with its own taste: Phi Banh Mi on the countryside lunch tour (roast pork belly from a former resort chef), Madam Khanh – The Banh Mi Queen on the afternoon heritage tour (rich pâté and egg, a little spicier) and All Day Banh Mi on the river evening tour (two fried eggs, pâté and cheese by the river). The four menus share no other dish, so you can join one a day and never eat the same thing twice.

Yes. This is a sample menu and every part of it can be adjusted: add a dish, skip one, or spend longer at the market. Tell us before you book and we confirm the plan and an all-inclusive price in writing.

Yes. Your guide is a licensed Hoi An local who speaks fluent English, orders every dish in Vietnamese and explains how each dish is eaten and why the town eats it for breakfast as you go.

For the whole group, from one to four guests: the figure shown for two people is the total for both, so the cost per head falls as the group grows. Each guest gets one banh mi for the tour, and a group can share if appetites are small. Children under 5 travel free and do not count towards the group size; from 5 a child counts as one guest. For five or more, message us for a quote.

Two ways: pay the full price online by card, or pay a 30% deposit online and the rest in cash on the day of the tour, in US dollars or Vietnamese dong. We can also send a secure payment link on WhatsApp. The booking is confirmed once the online payment goes through, and your pickup time and guide’s name arrive in writing.

Yes — free cancellation up to 3 days before departure for a full refund, and free rescheduling subject to availability. Within 3 days of departure, 30% of the tour price is charged because the car and guide are already committed.

Vegetarian: yes, the whole morning — Banh Mi Phuong makes a tofu and avocado loaf, and the guide orders meat-free versions at the other stops. Muslim-friendly: the guide orders chicken, egg or vegetarian versions and asks each kitchen about lard and pork stock; we cannot promise a certified halal kitchen. Allergies: mi Quang is usually topped with peanuts and banh beo with shrimp, so tell us and the guide rebuilds the menu. Street kitchens share surfaces, so we cannot guarantee a dish free of every trace.

Comfortable shoes for a walking morning, a hat, and something covering shoulders and knees for the temple. You need no cash at any gate or stall on the menu, since every dish and ticket is already paid; anything you order beyond the menu is paid at the stall, and if you chose to pay the balance in cash, bring it for your guide.

Rain alone does not stop the tour: every food stop has covered seating. If the Old Town floods, a storm is forecast or there is an official warning, you move the date free of charge; we only switch you to another of our tours if the guide confirms that route is dry, and if no date works we refund 100%.